

David Wolk is the President of Goodway Group, an integrated retail marketing company originally founded in 1929 by his grandfather, Milton Wolk. Goodway Group provides best-in-class, single source, integrated marketing solutions for multi-point retail accounts. Wolk spends the majority of his time leading the company's growth through strategic alliances and product innovation. Under Wolk's guidance, Goodway has been built into one of the largest privately held direct marketing, digital media and promotions companies in the country.
Through Wolk's tenure leading Goodway, he has been involved with diverse business ventures including marketing film releases for Columbia/Sony, innovating and publishing the Cable Guide and Fax Directories, producing Cable Infomercials and launching shopping mall cart businesses. His diverse retail experience includes developing micro-targeted print promotions for such clients as McDonalds, General Electric, Goodyear, Comcast and hundreds of others. More recently, David has established Goodway as a preferred local marketing vendor for the automotive industry serving such clients as GM, Ford, Chrysler, Lexus, Honda and BMW. Wolk continues to focus on building relationships with Fortune 500 companies which require market-by-market solutions.
David joined Goodway as the third generation of his family business in 1979 after graduating from The Wharton School with a Bachelor of Science in Economics degree. Wolk represents the third generation of this family owned and operated business. After years of coaching his kids, Wolk is now active in men's tennis and basketball leagues. Other hobbies include biking, skiing, fishing, playing guitar, photography and maintaining his '67 Corvette. Wolk lives in Jenkintown, PA with his wife Sue. His daughter is a communications student at Syracuse University, and his son attends Lehigh University studying business.
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