Goodway Group Privacy Policy
Goodway Group operates Beep! and IPN, both of which are online advertising networks
Updated September, 2008

Goodway Group is committed to protecting the privacy of online consumers. This notice explains our online technology and information-collection practices.

Privacy Compliance
Goodway Group does not collect any personally identifiable information (PII) from users. Goodway Group has worked with our third-party ad-serving technology provider, DoubleClick, to ensure that we adhere to the privacy guidelines created by the Direct Marketing Association (DMA), and the Interactive Advertising Bureau (IAB). DoubleClick does not collect any PII on users, and it uses cookies in the ad-delivery process only. For more information about DoubleClick’s privacy policy, please refer to: http://www.doubleclick.com/privacy/index.aspx

Information Collection
Goodway Group collects anonymous information through the use of cookies and pixel tags, which are industry standard technologies, used by many major web sites. No personally identifiable information is collected or used in this process.

• Cookies A cookie is a small data file that is sent to your browser, which may then be stored on your hard drive. When a user views a Goodway Group online advertisement, he or she is assigned a number, known as a cookie, that is unique but that does not identify the user personally. The cookie is recorded and stored on the user's computer in the Web browser's cookie file.

• Pixel Tags To make certain that ads served by Goodway Group are targeted correctly, partner websites in the network place Goodway Group pixel tags on their sites. These tags are not personally identifiable nor do they collect personal information. They are used to match visitor browsing behavior to a segment profile designated for targeting ads to visitors.

When you are on one of our customers websites (includes advertisers and Web site owners), the website, using cookies (see below), collects certain non-personal information from you, including but not limited to your browser type (for example, Internet Explorer or Mozilla) and your operating system (for example, Windows or Linux). In addition, Goodway Group collects information about your browsing behavior, such as the date and time you visit the websites, the content areas or pages of the websites that you visit (for example, “sports section'' or ''technology section''), ads clicked on, and other click-stream data, none of which will include personal information about you.

Usage of Data
Goodway Group uses the anonymous information it collects to customize the advertisements that consumers see on participating web sites and to analyze if the advertising resulted in a desired action such as sales. This is often referred to as Behavioral Targeting. In order to serve visitors appropriate ads, Goodway Group will temporarily assemble non-personal, behavioral and technical information to create very large audience segments. These segments represent data that has been aggregated into large anonymous groupings.

An example of this usage is listed below:
A consumer visits movie theatre content sites in the network of Goodway partner sites and a cookie is stored on their computer. This data allows Goodway to place the consumer into the “movie-goer” segment. This segmentation is anonymous and does not include any PII about the consumer. The segment data would then be utilized to show an advertisement for a new movie launch, for example, to the same consumer when he or she visits another website in the Goodway network. Segment assignments may change over time as new web surfing data is collected and utilized. Goodway then uses this segmentation to report on advertising delivery and effectiveness to the advertiser.

Goodway’s DoubleClick ad server stores all anonymous data (non PII) in user cookies and not on any servers. These cookies have a lifetime of 3 years and can be blocked or deleted by users within their browsers, or you may opt out using our opt out process (below.) DoubleClick’s explanation of data security and its associated policies are listed here.

Disclosure of Information
Goodway Group does not provide any personal information to marketers when you interact with or view a targeted ad. The user information that we collect to create segments and profile information for our service is not shared with any third party. At the same time, our advertiser customers cannot correlate or merge any network segment information with information that they may collect, process, or store in connection with their site, including personal information. PII provided by you, the user, may be utilized by advertiser customers at a later time, as part of their customer relationship management (CRM) programs, for example.

Opting Out
There are two ways you can stop cookies from being stored on your computer, and therefore, stop Goodway Group from storing and using this anonymous information:

1. Block all cookies (from Goodway Group and all other parties and vendors that utilize cookies) by globally or selectively disabling cookie use in the browser configuration; or

2. Opt out of the Goodway Group cookie (DoubleClick cookie) to block Goodway Group cookies. You may click here to opt-out of data collection and targeting cookies from DoubleClick which is the technology platform used by Goodway Group.

Opting out of the Goodway/DoubleClick cookie will create an environment within your browser in which neither Goodway nor DoubleClick (which extends to all other DoubleClick publishers and networks) are able to recognize your browser from previous visitation or online behavior.  Blocking all cookies in your browser may prevent sites from recognizing you, some of which you may desire recognize you automatically.  Consumers must opt out in the manner they desire for each browser they use.  If a consumer uses multiple computers (e.g. office and home) or multiple browsers (i.e. IE and Firefox), the consumer must opt out of each browser on each computer.  Should a consumer delete his/her cookies within a browser, purchase a new computer or download a new browser or version of a browser, the consumer will need to opt out again to ensure their opt out status is current.

Changes to This Privacy Policy
Goodway Group reserves the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to our Privacy Policy, we will post those changes to this Privacy Policy, notify you here, or by means of notice on our home page, or other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

Contacting Goodway Group
If you have any questions about this privacy statement, the practices of this website or your dealings with this website, please contact us.